Entrepreneur, researcher, scientific disseminator and teacher, Maurizio Maddaloni is one of the main representatives of the sports movement and of the modern vision in the world of international fitness.
In 2006 Maurizio Maddaloni analyzes and rides the emotional wave of fitness industry change. Far-sighted in his ideas and passionate Trainers, he brings together all his experiences gained in more than 30 years of experience and through a team of expert craftsmen carpentry and turnery gives life to the first tools addressed to Sports Performance.
In 2009, the first multi-function modular structure systems were created that are the basis of modern fitness, the Cross Station System under the aegis of a structural engineer and 5 workers. The system will revolutionize the world of modern fitness by being able to create rack structures, climbing ropes, rings and multiple accessories ranging from one meter to infinity, self-supporting or wall-mounted. A system so in vogue currently also by different producers who have taken inspiration from Hatlex's Italian genius by reworking and imitating their invention.
At the same time the project is brought and all the rest of the equipment created and reworked in multiple races in Italy and Europe, starting to sell turnkey gyms to those like MADDALONI who first had the intuition of the change in the fitness industry.
In 2010, the first international athletes are sponsored as talent scouts. Already the same year MADDALONI manages to appear on national television (TG1 and Canale5 + the national newspaper CORRIERE della sera) having been the FIRST in Europe to disseminate new coaching concepts until then unknown and to host International Certifications and official races of the most famous American company in Milan and bring the first female athlete on the roof of the world as the second ranked in the Games.
It was also the year they designed their own first all-Italian barbell. This was based on chemical experts' in-depth research into the properties of steel at a technical laboratory in Brianza, and tested in the field by world-class athletes. Confident of the efficiency of their equipment, they went on to offer a Life Time Warranty for many of their products. This meant that some products were guaranteed for life, like the barbell, the feather in the cap of the company.
Research continues to be carried out into new materials for the equipment, which has to pass the strictest test in the field before being put up on the website of strong graphical impact.
At Hatlex it is taught that a tool must not only be functional and fully perform its tasks but it must also be BEAUTIFUL. Every tool comes out of enthusiasm for Sport, strong technical skills and a passion for Design.
Maddaloni's passion for Design, being born in Milan, pushes to find solutions in the stylistic and architectural field of the new concept of gyms that is being formed. The basis of success according to Hatlex is knowing how to place quality material according to the right arrangement within a highly motivating and stimulating environment that is always fashionable. For this reason, Performance Design is born, a very high level studio where the interiors of the club are designed following the scenographic Italian taste that is the master in the international arena. A team of trainers, designers and builders is used every day to produce quality projects at the cutting edge of design.
The passion for Design is a motivation to find solutions in terms of the style and architecture of the new, evolving concept of gyms. The success of Hatlex is down to knowing how to arrange quality equipment in the right way within a highly motivating and challenging environment, always keeping in step with the times. This was the reason behind Performance Design, a centre of the highest level which designs the interiors of clubs in accordance with Italian taste which is king in the international arena. A team of coaches, designers and manufacturers is used every day to devise state-of-the-art projects.
The life of the customer at the center of the club, the design intended as a passion for beauty, the quality of the equipment as a fundamental and preparatory characteristic for success in training and ABOVE the creation with advanced marketing strategies of a new concept of gyms that in addition to being beautiful and functional become profitable centers for the numerous entrepreneurs who invest all over the world in sports facilities of Excellence.
It is estimated that over one million people and athletes currently use Hatlex's equipment every day. The company employs over 50 people throughout the world and exports 84% of its equipment abroad.
For more than 13 years now, our mission has been to help people around the world achieve their athletic performance by promoting physical activity in the name of sport, passion and dynamism. We make every effort to find solutions that are innovative and highly functional and aesthetic to ensure a workout like never before. We handle the manufacture of quality equipment and, in particular, services and solutions for the training of individuals and professional outfits.
We estimate that more than 1 million people train regularly with Hatlex's equipment in over 50 countries worldwide.
Our clients include: · 3.000 personal trainers · 2.500 private homes · 1.500 club · 700 affiliated box · 500 sport association · 350 schools and universities · 300 physiotherapy centres · 100 military bases · 100 hotels · 50 workers' association